Callaway pulls Good Good ad after backlash over shove video
By Staff Writer
2 min read
Key takeaways
- Callaway Golf deleted a social media ad late Friday after backlash over a video in which Good Good's Garrett Clark shoves a woman to the ground.
- Good Good, a YouTube golf outlet with more than 2 million subscribers, apologized Saturday and pulled the video from its own platforms.
- Despite the takedown, Callaway and Good Good were still selling the co-branded driver and golf balls on their websites as of Saturday afternoon.
- The PGA Tour and Good Good are set to launch the Good Good Championship in November at Omni Barton Creek Resort & Spa's Fazio Canyons Course in Austin.
Callaway Golf and Good Good Golf are facing backlash over a since-deleted driver ad that showed Good Good's Garrett Clark shoving a woman to the ground, prompting Good Good to apologize Saturday and both companies to pull the video from their social accounts.
What happened in the Callaway and Good Good ad?
The 15-second spot, posted to promote a driver the two companies developed together, shows Clark seeing a woman reach for the club, running at her and pushing her to the ground. Standing over her, he says: "Do not touch my new driver." Callaway deleted the post late Friday evening after the video spread quickly on X and drew widespread criticism, though it continued to circulate after being taken down.
What did Good Good say?
Good Good posted its apology on X Saturday, saying the video "depicted actions that are not aligned with our values as a brand." Golfweek and GOLF.com both reached out to Callaway for comment; neither had received a response as of Saturday.
How big is the Callaway-Good Good partnership?
Callaway trades on the New York Stock Exchange under the ticker CALY and ranks among the largest golf equipment makers in the world. Good Good, one of the largest golf content organizations on YouTube and social media, raised $45 million in 2025 from investors including Creator Sports Capital, Manhattan West and Peyton Manning's Omaha Productions. The partnership now extends beyond equipment: the PGA Tour and Good Good announced earlier this year that the Good Good Championship will debut in November at Omni Barton Creek Resort & Spa's Fazio Canyons Course in Austin.
The LoopGolf angle
There's no course or tee time tied to this story — it's a brand controversy, not a venue announcement. The practical question for golfers is whether it touches the gear and the event on the calendar: as of this weekend, the co-branded driver remained for sale and the Good Good Championship's November debut had not been publicly affected.
Frequently asked questions
What did the Callaway and Good Good ad show?
It showed Good Good's Garrett Clark running at a woman reaching for a Callaway driver and shoving her to the ground.
Did Callaway or Good Good apologize?
Good Good posted an apology on X Saturday. Callaway had not issued a public statement as of Saturday.
Is the Callaway and Good Good driver still for sale?
Yes. As of Saturday afternoon, both companies were still promoting and selling the co-branded driver and golf balls.
- Callaway Golf
- Good Good
- Garrett Clark
- golf equipment marketing
- PGA Tour
- Good Good Championship
- Omni Barton Creek
