Join the Future of Golf at the Inaugural Golfweek Tech Lab – Enhancing the Game and Business through Technology
Staff Writer

We are excited to announce a new, first-of-its-kind event in the golf industry coming in March 2024. In collaboration with underdog venture team, the USA Today Sports Media Group property, Golfweek is proud to present the inaugural Golfweek Tech Lab. This event aims to bring together stakeholders in the investment and golf communities with a carefully curated group of technology startups that have the potential to enhance both the game and business of golf.
A Unique Collaboration
The inaugural Tech Lab will take place on March 20-21 in Frisco, Texas. Thanks to a partnership with Omni Hotels and the PGA of America, the event will be held at the home of the PGA. The Tech Lab will showcase more than 20 emerging companies that are set to make a significant impact on the business of golf. Panelists and keynote speakers who are actively investing in the sport will also be in attendance. To ensure the event’s success, Golfweek has collaborated with underdog to identify the best-in-class companies that will participate and leverage their expertise in event production.

“We’re thrilled to launch this joint venture with our partners at Golfweek and USA Today Sports Media,” said underdog co-founder Dan Mannix. “Tech Lab will serve as a major hub for innovation in the golf industry, and we’re excited to bring our network and experience in working with sports technology startups and event production to Frisco this spring.”
Vice President and Publisher of USA Today Sports Media Group, Nate Scott, expressed his excitement about the partnership, stating, “This is an exciting opportunity for us to gather thought leaders in the golf space and get a glimpse into the future of business in and around the sport. We’re excited to partner with underdog and our hosts at the Omni in Frisco to make this a special event.”
Tickets for the Golfweek Tech Lab are now available for purchase. Secure your spot now to be a part of this groundbreaking event by visiting [this link](https://usatn.enmotive.com/events/register/2024-golfweek-tech-lab).
About Golfweek
Golfweek, a property of USA Today Sports Media Group, is widely recognized as the most authentic, authoritative, and independent voice in golf. Its team of award-winning journalists provides comprehensive coverage of breaking news, Tour competition, lifestyle features, and every other aspect of the golf arena. With both print and digital platforms, Golfweek reaches 65% of U.S. golfers, including nearly six million avid golfers, 21 million golf fans, and 29 million golf enthusiasts. Furthermore, Golfweek’s content is syndicated across 260 publications in the esteemed USA Today network. The Golfweek brand encompasses Golfweek magazine, Golfweek.com, Golfweek Events, and Golfweek Custom Media.
About underdog venture team
underdog venture team is a next-generation agency comprised of passionate individuals who strive to build brands and create value. At the core of their work is a social impact model that aims to make a difference. The team offers an integrated mix of Brand Building services and actively invests in and partners with Ahead-of-the-Trend startups within their chosen industries. To learn more about underdog venture team, visit their website at [underdogteam.com](http://underdogteam.com).
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Frequently Asked Questions (FAQs):
What is the Golfweek Tech Lab event?
The Golfweek Tech Lab is a first-of-its-kind event in the golf industry that brings together stakeholders in the investment and golf communities with innovative technology startups to enhance both the game and business of golf.
When and where will the inaugural Tech Lab be held?
The inaugural Golfweek Tech Lab will take place on March 20-21 in Frisco, Texas, at the home of the PGA of America, in collaboration with Omni Hotels.
Who will be in attendance at the Tech Lab?
The event will feature more than 20 emerging companies, panelists, and keynote speakers who are actively investing in the sport of golf.
How can I purchase tickets for the Golfweek Tech Lab?
Tickets for the Golfweek Tech Lab are available for purchase now. To secure your spot at this groundbreaking event, visit [this link](https://usatn.enmotive.com/events/register/2024-golfweek-tech-lab).
Can you tell me more about Golfweek and its reach?
Golfweek, a property of USA Today Sports Media Group, is the most authentic, authoritative, and independent voice in golf. With both print editions and digital properties, Golfweek reaches 65% of U.S. golfers, including avid golfers, golf fans, and golf enthusiasts. Its content is also syndicated across 260 publications in the USA Today network.
What is underdog venture team’s approach?
underdog venture team is a next-generation agency that builds brands and creates value. They have an integrated mix of Brand Building services and invest in and partner with Ahead-of-the-Trend startups within industries they believe in.
- About Golfweek
- Frisco
- future of golf
- Golfweek
- Golfweek Tech Lab
- Grant Thornton Invitational
- Jon Rahm
- LIV Golf
- PGA Tour
- PNC Championship
- Ryder Cup
- Tiger Woods
- Unique Collaboration
- USA Today Sports Media Group
Updated January 6, 2024





