Lucas Herbert Offers Free Hat Space to Australian Businesses

By Staff Writer

October 30, 2026

1 min read

Lucas Herbert, who has ruled himself out of LIV Golf 2.0, is offering free advertising space on his golf hat to Australian small businesses during three upcoming events in his home country.

Key takeaways

Herbert will wear a different sponsor's hat each day across the NSW Open, Australian PGA Championship and Australian Open.
The offer is free, open to any Australian small business, and comes after Herbert's exit left him without a hat sponsor.
Herbert was a two-time LIV Golf winner who finished fourth in the 2026 individual standings and plans to return to the DP World Tour.
His departure adds to a wave of players leaving LIV Golf 2.0 as the league's Adelaide event faces scrutiny over field strength.

Why is Herbert giving away hat space?

Herbert wore Ripper GC apparel, including on his hat, while playing on LIV Golf, most notably when he shot a major-record-tying 62 at this year's Open Championship. With no LIV Golf hat deal to replace, he announced on Instagram that he wants to use the open space to support Australian small businesses rather than sign with a single new sponsor right away.

The only condition, Herbert said, is that the hat has to look good. "It has to be a cool hat," he said. He plans to wear a different business's design on each day of the NSW Open, Australian PGA Championship and Australian Open.

What does this mean for LIV Golf?

Herbert is World No. 52 and was a two-time LIV Golf winner who finished fourth in the circuit's 2026 individual standings, making his exit a notable loss as the league builds its 2.0 roster. Cameron Smith, Elvis Smylie and Marc Leishman remain on the Ripper GC team, and South Australian Premier Peter Malinauskas has said the state will not commit to future LIV events in Adelaide without a strong field. Herbert is expected to seek a return to the DP World Tour for next season.