PGA Tour Calls Good Good Sponsorship a Fluid Situation

PGA Tour CEO Brian Rolapp said Tuesday that Good Good Golf's sponsorship of the Tour's new fall event in Austin remains unsettled in the wake of the brand's controversial ad. Speaking to reporters at East Lake Golf Club ahead of the 2026 Tour Championship, Rolapp declined to guarantee the sponsorship would continue.

What did Brian Rolapp say about Good Good?

Rolapp was asked whether Good Good had taken enough accountability for a now-deleted commercial that showed co-founder Garrett Clark shoving a fellow creator to the ground. He called the brand's initial response disappointing and slow to arrive, though he added that more recent conversations with the company had been encouraging.

Asked directly whether the ad would affect Good Good's status as a Tour sponsor, Rolapp said, "It's a bit of a fluid situation." He said the Tour would continue monitoring how Good Good responds in the days ahead.

What is the Good Good Championship?

Good Good, one of golf's largest YouTube channels, is sponsoring the Good Good Championship, a new PGA Tour event set to debut in November at Omni Barton Creek Resort & Spa's Fazio Canyons Course in Austin, Texas, as part of the FedEx Cup Fall schedule. The Tour and Good Good announced the sponsorship last fall. Good Good's partnership with Callaway, the co-brand behind the ad in question, dates to 2023.