PGA Tour Hires Three Executives, Fills Marketing and Tech Roles

The PGA Tour announced Tuesday it has added three executives to its senior leadership team, continuing a build-out of the front office as the Tour prepares for a 2028 competitive overhaul.

Who did the PGA Tour hire?

Tyler Rutstein joins as chief marketing officer after most recently overseeing global brand management and creative for Under Armour as senior vice president of global brand and Americas marketing. He previously spent nearly a decade at Adidas leading global and U.S. marketing and merchandising.

Mike Mahar becomes chief technology officer, bringing more than two decades of information technology leadership, most recently at Wyndham Hotels & Resorts. The Tour said Mahar will help shape its digital, data and AI-driven fan engagement efforts.

John Fizer joined Sept. 14 as senior vice president of investor relations. A former professional golfer on developmental tours who later worked in marketing for Acushnet, Fizer holds a law degree from Rutgers and captained the golf team at the University of Virginia. He most recently served as chief investment officer of Mill Hill, an advisory practice he built, and previously worked at JPMorgan Private Bank and as a private wealth advisor at Goldman Sachs.

All three will report to Andy Weitz, president of Enterprise operations, who oversees marketing, PGA Tour Studios, technology, investor relations and board administration. The Tour said it is still recruiting for several additional senior roles, including chief financial officer, executive vice president of talent and culture, head of government relations, and executive producer and head of live content.