Golf Channel Delays Big Break Premiere as Sponsor Exits Show

By Staff Writer

August 26, 2026

2 min read

Key takeaways

Golf Channel pushed the Big Break x Good Good premiere from August 25 to September 1.
The delay came after one of the show's sponsors asked to have its branding pulled from the series.
The move follows backlash over a since-deleted Good Good and Callaway ad depicting one member shoving another over a driver.
Golf Galaxy and Dick's Sporting Goods have removed Good Good products from their online stores.

Golf Channel has delayed the premiere of its reality series Big Break x Good Good by a week after a sponsor asked to have its branding removed from the show.

Why was the premiere postponed?

Golf Channel said the extra week was needed for production updates after a request from one of the show's sponsors to remove its branding from the series. The episode had been due to air on August 25 and is now set for September 1. The sponsor has not been officially named, though it has been reported to be Golf Galaxy.

What happened in the Good Good ad?

The postponement follows criticism of a now-deleted commercial featuring Good Good and Callaway Golf, in which member Garrett Clark is shown shoving teammate Alexis Miestowski to the ground while guarding a new driver. Good Good CEO Matt Kendrick apologized in a statement, saying the ad was meant to parody a film scene but that the execution fell short and that the group did not condone violence of any kind. Golf Galaxy and Dick's Sporting Goods have since pulled Good Good merchandise and equipment from their online stores.

What has the PGA Tour said?

PGA Tour commissioner Brian Rolapp addressed the fallout at his Tour Championship press conference this week, calling the ad concerning and saying Good Good's initial response had been slow and defensive. "It's clearly not aligned with PGA Tour values," Rolapp said.

It's clearly not aligned with PGA Tour values.

He added that the group's handling of the fallout had since improved, and described the status of the Good Good Championship, the PGA Tour event the group title-sponsors in November at a resort in Austin, Texas, as a fluid situation still being monitored.