Good Good CEO Matt Kendrick Resigns After Ad Backlash

By Staff Writer

September 4, 2026

3 min read

LoopGolf

Key takeaways

Good Good Golf co-founder and CEO Matt Kendrick and president Joe Flannery have stepped down, the company confirmed in a staff memo Wednesday.
Board member and early investor Nahid Giga is now interim CEO.
The departures follow a promotional video for a Callaway x Good Good driver that showed Good Good's Garrett Clark shoving a woman to the ground.
Callaway ended its partnership with Good Good, and Good Good withdrew as title sponsor of its November PGA Tour event.

Good Good Golf co-founder and CEO Matt Kendrick and company president Joe Flannery are no longer with the company, according to an internal memo sent to staff Wednesday, the latest fallout from a controversial advertisement for a Callaway x Good Good driver.

What led to the resignations?

The ad in question, posted Aug. 21, showed Good Good's Garrett Clark shoving creator Alexis Miestowski to the ground and telling her, "Do not touch my new driver." Good Good deleted the video after backlash, but the fallout escalated quickly: Dick's Sporting Goods and Golf Galaxy pulled Good Good merchandise from stores, Golf Galaxy withdrew as presenting sponsor of a planned Golf Channel show tied to the brand, and Golf Channel shelved that show entirely. Callaway ended its partnership with Good Good, and Good Good subsequently withdrew as title sponsor of the PGA Tour's Good Good Championship, scheduled for November.

How did Kendrick's viral X post factor in?

After Callaway cut ties with Good Good, Kendrick posted a series of early-morning messages on X accusing the manufacturer of approving the ad before publicly distancing itself from the backlash and asking Good Good to accept blame for a campaign Callaway had signed off on. One post drew 8.8 million views. Kendrick later told Front Office Sports the post was a reactionary response and that Good Good was not pursuing legal action against Callaway. Five days later, he was out as CEO.

PGA Tour commissioner Brian Rolapp described the ad as troubling during a news conference at the Tour Championship, adding that Good Good's initial response to the backlash was disappointing.

Date	Event
Aug. 21	Callaway x Good Good driver ad posted, then deleted after backlash
Following days	Dick's/Golf Galaxy pull merchandise; Golf Channel show shelved
Last week	Callaway ends partnership; Good Good drops PGA Tour title sponsorship
Friday	Kendrick's viral X post criticizing Callaway
Wednesday	Kendrick and Flannery step down; Giga named interim CEO

The resignations came five days after a viral social media post, not the ad that started the controversy.

A company memo from head of finance Alex Puchala credited Kendrick with building the brand and said Giga, a Good Good board member and early investor, would take over as interim CEO. A company spokesperson told Front Office Sports that despite the controversy, Good Good is seeing online retail growth and continued investor support.

Frequently asked questions

Why did Good Good's CEO resign?

Matt Kendrick and president Joe Flannery stepped down after weeks of fallout from a Callaway x Good Good driver ad that depicted a man shoving a woman to the ground, which cost the brand retail partners, a TV show and a PGA Tour sponsorship.

Who is Good Good Golf's new CEO?

Nahid Giga, a Good Good board member and early investor, has been named interim CEO.

Did Callaway end its partnership with Good Good?

Yes. Callaway ended its partnership with Good Good after the ad backlash, and Good Good later withdrew as title sponsor of its November PGA Tour event.